Bachelor of Business Administration (B.B.A. - Retail Management)
|
Programme |
Code |
Eligibility |
Minimum Age |
Duration (Yrs) |
Annual Programme Fee@ |
Medium |
|
|
Min |
Max |
||||||
|
Bachelor of Business Administration
- Retail Management |
164 |
10+2 or equivalent If non - 10+2 candidates BPP from any Open University or BPP of TNOU. |
______ Minimum 18 years for non-10 +2 Candidates |
3 years |
8 years |
Rs. 2000/- |
English |
BBA Retail Management (164)
Course Code Course Title Credits
First Year
BFTM 111 Tamil [Or] Any one of the other Languages 6
BFEG 11 English (Language) 6
BBAR 11 Principles of Management 4
BBAR 12 Managerial Economics 4
BBAR 13 Financial Management Accounting 6
BBAR 14 Introduction to Retailing 6
Second Year
BBAR 21 Business Mathematics & Statistics 6
BBAR 22 Business Communication 4
BBAR 23 Marketing Management 6
BBAR 24 Human Resource Management 6
BBAR 25 Store Layout, Design and Visual Merchandising 4
CCE Environmental Studies 6
Third Year
BBAR 31 Merchandise Management & Pricing 6
BBAR 32 Retail Store Operations 6
BBAR 33 Consumer Buying Behaviour 6
BBAR 34 Customer Service and Personal Selling in Retailing 4
BBAR 35 Logistics & Supply Chain Management 6
BBAR P3 Information Technology & E-tailing 4