Bachelor of Business Administration (B.B.A. - Marketing Management)
|
Programme |
Code |
Eligibility |
Minimum Age |
Duration (Yrs) |
Annual Programme Fee@ |
Medium |
|
|
Min |
Max |
||||||
|
Bachelor of Business Administration
- Marketing Management |
163 |
10+2 or equivalent If non - 10+2 candidates BPP from any Open University or BPP of TNOU. |
______ Minimum 18 years for non-10 +2 Candidates |
3 years |
8 years |
Rs. 2000/- |
Tamil & English |
BBA - Marketing Management (163)
Course Code Course Title Credits
First Year
BFTM 111 Tamil [Or] Any one of the other Languages 6BFEG 11 English 6
BBAM 11 Principles of Management 6
BBAM 12 Financial & Management Accounting 8
BBAM 13 Business Communication 6
Second Year
BBAM 21 Elements of Insurance 8
BBAM 22 Managerial Economics 6
BBAM 23 Marketing Management 6
BBAM 24 Personnel Selling & Salesmanship 6
BBAM 25 Product Management 6
CCE Environmental Studies 6
Third Year
BBAM 31 Sales & Distribution Management 6
BBAM 32 Advertising & Sales Promotion 6
BBAM 33 Services Marketing 6
BBAM 34 Retail Marketing 8
BBAM 35 Marketing Research 6